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Yorkshire Wensleydale and the Cartoon That Saved It

From medieval monastery to plasticine screen star — Wensleydale's survival story is unlike that of any other protected British cheese.


Yorkshire Wensleydale and the Cartoon That Saved It

A cheese with deep roots

Wensleydale begins, as so many of Britain's great food traditions do, with monks. Cistercian brothers brought their cheese-making knowledge to the Yorkshire Dales, and the mild, moist style they developed suited the local milk and cool limestone landscape of the dale that gives the cheese its name. That connection to place has never broken — Wensleydale is still made in North Yorkshire, and it holds Protected Geographical Indication (PGI) status, meaning the name on the label carries a legal guarantee of origin.

PGI protection is not simply a heritage badge. It means no manufacturer outside the defined area can use the Wensleydale name, preserving a direct link between the product and the specific geography — the pastures, the climate, the dairy culture — that shaped it over centuries.

What the cheese is actually like

Yorkshire Wensleydale is younger and fresher in character than aged territorial cheeses such as Cheshire or Double Gloucester. The texture is crumbly but slightly moist, and the flavour sits at the mild, milky, faintly honeyed end of the spectrum with a clean acidity underneath. That approachability is part of its identity, and it makes the cheese unusually well-suited to sweet pairings.

The traditional Yorkshire pairing is with fruit cake — a combination that sounds unlikely until you try it. The slight tartness of the cheese cuts through the richness of dried fruit and dark sugar, the two balancing each other the way salt and sweet reliably do. It has persisted in the region long enough to count as genuine food culture rather than affectation.

How a plasticine dog changed its fortunes

By the 1990s, the Hawes creamery — the historic heart of Wensleydale production — was facing closure. The economics of small-scale British cheesemaking were brutal, and the creamery's future looked genuinely uncertain.

Wallace, the cheese-obsessed inventor from Nick Park's animated films, had developed a well-publicised fondness for Wensleydale on screen. The films reached an enormous audience, and the effect on the creamery was measurable and swift. Visitors arrived. Sales rose. The Hawes site survived. It remains one of the very few cases in food history where a fictional character's eating habits had a documented, lasting effect on a real producer's fortunes — and it is a story the creamery has openly embraced ever since.

For a product that might otherwise have remained a quiet regional speciality known mainly to Dales visitors and serious cheese buyers, the exposure was transformative. The relationship between the cheese and the films has continued in various forms, keeping Wensleydale in public view long after the initial surge.

Buying and keeping it well

Yorkshire Wensleydale is widely available in supermarkets, specialist cheesemongers, farm shops across the north of England, and from online retailers who ship direct from Hawes. The creamery also produces flavoured variants with fruit stirred through, which lean into the traditional sweet pairing and are popular as gifts.

Because it is a fresh, moist cheese, Wensleydale does not keep the way a hard aged cheese does. Wrap it in waxed paper rather than cling film, store it in the cooler part of the fridge, and eat it within a week or so of purchase. Bring it up to room temperature before serving — cold dulls the flavour considerably, and the subtle honeyed note is worth tasting properly.

For anyone exploring British territorial cheeses, Wensleydale makes a sound starting point precisely because it is gentle rather than demanding. It sits well on a board alongside stronger characters — a crumbly Lancashire, a sharp Cheddar — where its mildness becomes an asset. And if you want to understand why Yorkshire still eats it with fruit cake, that is the experiment worth doing at home.

Worth trying

A few makers we rate, sold through independent sellers on Yumbles.

1.1KG Yorkshire Farmers Pork Pie

1.1KG Yorkshire Farmers Pork Pie

Topping's Pies

£33.80 Buy →
2.2KG Yorkshire Farmers Pork Pie

2.2KG Yorkshire Farmers Pork Pie

Topping's Pies

£48.55 Buy →
Scrumpy Scotch Eggs - Box of 4 or 6

Scrumpy Scotch Eggs - Box of 4 or 6

Little Verzons Farm

£16.00 Buy →